I've been in the jewelry business long enough to know that when someone walks into Warren Jewelers and gravitates toward our purple gemstones, there's usually a story there. Maybe purple was their grandmother's favorite color. Maybe they're February babies who grew up loving their amethyst birthstone. Or maybe they just can't resist the way these gems seem to glow from within.

Whatever brings you to tanzanite and amethyst, I get it. There's something about these stones that just feels right.

Let's Talk About These Gorgeous Rings We Have Right Now

We just put some incredible pieces on sale, and honestly, I'm excited to share them with you. Sue came in the other day to model them for photos, and even our staff (who see beautiful jewelry every single day) were stopping to take a second look.

First Up: The Tanzanites

You know what's wild about tanzanite? It's only found in one place on Earth, near Mount Kilimanjaro in Tanzania. That's it. Nowhere else. So when you wear tanzanite, you're wearing something genuinely rare.

The Sweet and Classic One

We have this beautiful 5mm tanzanite ring in 14k white gold that just makes me smile. It's got this soft lavender color that changes depending on the light, and the double halo of diamonds (.22ctw to be exact) gives it this vintage feel without being old-fashioned. Was $2,499, now it's $1,199. It's a size 7 right now, but Ray, our master goldsmith who's been doing this since 1980, can size it for you.

**5mm Tanzanite With Double Halos Of Diamonds 14k White Gold Ladies Ring**

The Showstopper

Okay, this one is not for the faint of heart. We're talking about a 3.35ct oval tanzanite that practically glows. The ring itself weighs 17.5 grams, you'll definitely feel it on your finger, in the best way possible. It's got .75ctw of diamonds and this clever European shank that keeps it from spinning around. Originally $14,999, it's now $8,999. Currently a size 6. This is the ring that makes people stop mid-conversation and ask, "What IS that?"

**Bold 3.35ct Tanzanite With .75ctw Diamonds Custom 14k White Gold Ladies Ring**

The Goldilocks Ring

Not too big, not too small, this 18k yellow gold tanzanite ring is just right for someone who wants something special but wearable. The bypass design is modern without being trendy (trust me, you'll still love it in 20 years), and it comes with paperwork from NAGL. Down from $3,175 to $1,999. Size 5.75 right now but can be resized for an additional charge. The combination of yellow gold with tanzanite is unexpected and absolutely works.

**Oval Tanzanite And 1/3ctw Diamond Accent 18k Yellow Gold Ladies Ring with Lab Report**

Now for the Amethysts

Amethyst might not be as rare as tanzanite, but don't let that fool you. A good amethyst has this rich, royal purple that's been making people happy since ancient times. Plus, it's tough enough to wear every day without babying it.

The Fun One

This pear-shaped amethyst in 10k yellow gold is what I'd call a happy ring. It's the kind of piece that brightens up a regular Tuesday. The diamonds add just enough sparkle without overwhelming the purple stone. Was $999, now $499. Size 7.5. Perfect for someone who loves color but doesn't want to break the bank.

**10k Yellow Gold Pear Amethyst With Diamond Accents Ladies Ring**

The One with the Twist

I love the shoulders on this ring, they have this gentle twist that makes the whole design feel like it's in motion. The amethyst is 10x8mm (that's a nice size without being too much), surrounded by .27ctw of diamonds. In 14k white gold, down from $1,599 to $799. Size 6.5. It's elegant but not stuffy, you know?

**10x8mm Oval Amethyst With Halo And Twist Shoulders .27ctw Diamond Accents 14k White Gold**

The Modern Classic

This split-shoulder design in 14k yellow gold is for someone who appreciates good design. The way the band splits and comes together at the amethyst creates this beautiful negative space. The purple stone is haloed with diamonds because, well, some things are classic for a reason. Was $1,999, now $999. Size 7.

**14k Yellow Gold Oval Amethyst Halo Split Shoulder Ladies Ring**

The Luxe One

Last but definitely not least, this 18k yellow gold ring with an east-west set amethyst. That means the oval sits horizontally instead of vertically, which is such a cool, unexpected detail. With 1/3ctw of A+ quality diamonds and weighing in at 7 grams, this ring has presence. Originally $2,999, now $1,999. Size 6.

**18k Yellow Gold East West Set Oval Amethyst With 1/3ctw Diamond Accents Ring**

So How Do You Choose?

People ask me this all the time. Tanzanite or amethyst? Yellow gold or white gold? Big statement or subtle elegance?

Here's my honest answer: trust your gut. When you see the right ring, you'll know. Maybe it's the way the light hits the stone. Maybe it's how it feels on your finger. Maybe it's the price (and hey, these sale prices are genuinely good, I'm not just saying that).

If you're buying for someone else, think about their style. Do they wear delicate jewelry or bold pieces? Do they prefer gold or silver tones? Are they someone who likes rare, unique things (tanzanite) or classic, timeless pieces (amethyst)?

Let's Talk Money

I know jewelry can be a significant purchase. That's why we offer layaway with no fees, just put something down, and we'll keep your ring safe while you pay it off. We also work with Synchrony for financing if you prefer that route, up to 18 months with no interest.

And here's something else: every ring can be sized. So if you fall in love with the 3.35ct tanzanite but you're a size 8, don't worry. We'll make it work. That's what having master goldsmiths on-site means, we can actually do these things instead of sending them out and crossing our fingers.

The Next Step Is Easy

Whether you're shopping for yourself, planning ahead for a special occasion, or just drawn to something beautiful, these pieces are worth seeing in person. Photos don't do justice to how these stones play with light, how they look against your skin, how they make you feel when you wear them.

Come visit us in Burlington. Bring coffee. Stay a while. Try things on. Ask questions. That's what we're here for. Can't make it to the store? You can also browse and purchase these rings through our online store. We've been helping people find their perfect pieces for over 50 years, and we're pretty good at it by now.

Who knows? You might just find a purple gemstone that makes your heart skip a beat too.

Purple Gemstones That Make Your Heart Skip a Beat